Jackson is proud to present the Jackson Bloodline Tour at local music stores throughout the U.S. featuring Jackson's own Chris Cannella.

Cannella is not only Jackson's Product Manager and Artist Relations representative, but also a formidably-talented guitarist, songwriter and vocalist who wields his many Jackson guitar models in his North American metal band Autumn's End.

Despite his intense and intimidating appearance, Cannella is a soft-spoken walking encyclopedia of metal in general and Jackson in particular. Musicians and music fans are invited to join Chris as he demonstrates and explains his lightening-fast guitar techniques, not by using his own gear, but rather whatever's in the store at the time. Additionally, he'll provide tone tricks and overall guitar setup tips.

Cannella will also explain Jackson's dark yet colorful past; explain the brand's unique Bloodline and genre-defining, groundbreaking firsts—such as the advent of the original Rhoads guitar, insane custom paint jobs, and compound radius fingerboards. He'll show how Jackson can find a home in other musical genres, share a little music theory, and discuss soloing styles and speed. Through all of it, he'll open the floor to answer any questions you might have regarding all-things Jackson.

It's cool, comprehensive and captivating. It's Jackson, connecting with musicians at Jackson retailers nationwide.